ABOUT APPLE KID

Our Story — The Journey Behind Apple Kid

Apple Kid was built from curiosity, persistence, and a genuine passion for technology. What started as a fascination with Apple products eventually became a trusted business serving customers across Pakistan with genuine Apple devices, expert guidance, and honest after-sales support.

This is our story — and like most stories worth telling, it did not begin with success. It began with a problem, a gap in the market, and a decision to do something about it.

Chapter One

Where It All Began — A Lifelong Passion for Technology

Humayun Rashid, the founder of Apple Kid, was drawn to mobile phones and consumer technology from an early age. While others saw devices as products, he saw tools that could connect people, solve problems, and create real opportunities.

That fascination became a career. From 1995 onwards, Humayun worked in the smartphone and mobile technology industry — learning not just about devices, but about the customers who used them. What they needed. What frustrated them. What genuine service actually looked like.

“Success in this industry is rarely about selling products. It is about building trust. The customers who stay, recommend you, and return — they do so because they trust you.”

Those early years shaped everything Apple Kid would eventually become.

Chapter Two

The Experience That Changed Everything

One experience changed the direction of this journey entirely.

After purchasing an Apple product, Humayun encountered a serious technical issue and went searching for reliable support. What he found was a significant gap: genuine Apple expertise, honest advice, and trustworthy after-sales support were difficult to find together across Pakistan.

Most shops could sell Apple products. Very few could help when something went wrong. Customers were paying for repairs covered under warranty, or receiving advice from unqualified technicians. Humayun eventually connected with an Apple Authorised Service Centre and resolved his issue correctly — at no cost. But the experience stayed with him.

“Most Apple customers in Pakistan had no idea what support options were actually available to them. I decided to be the person who helped them find it.”

What began as research into Apple’s ecosystem and Apple Support in Pakistan soon became a genuine passion — and that passion became a purpose.

Chapter Three

The Challenges Along the Way

Building Apple Kid was not easy. And we believe in being honest about that.

Multiple websites were launched and failed to gain traction. Time, money, and energy were invested in projects that produced little return. There were moments when stopping would have been the simpler choice.

“Every setback taught a lesson. The websites that failed taught us SEO. The campaigns that flopped taught us what actually drives conversions. Nothing was wasted.”

During those years, Humayun immersed himself in website development, e-commerce, SEO, digital marketing, and customer behaviour — pursuing certifications and applying every lesson directly to his own business. Those early struggles were not wasted years. They were the foundation of everything that followed.

Certificate
Chapter Four

Building Apple Kid — From Vision to Trusted Brand

With experience earned the hard way and a vision sharpened by real challenges, Apple Kid was established in 2020 in Lahore, Pakistan.

The goal was clear: provide genuine Apple products, expert guidance, and exceptional customer service — consistently, every day.

Our website was built to be fast and genuinely useful. Our dedicated Apple Support page became a comprehensive resource for warranty rights, authorised service options, and product guidance. Our physical presence in Lahore gave customers a trusted space to experience Apple products in person.

From our iPhone collection and iPad collection to Apple Watch and accessories — every product we stock is genuine, quality-checked, and sold with the honesty our customers have come to rely on.

Our Journey — A Timeline

From a passion for technology in 1995 to building two trusted businesses across Pakistan and beyond — here is how the Apple Kid story unfolded.

Year

Milestone

1995

Began career in mobile technology across Pakistan

2020

Founded Apple Kid in Lahore, Pakistan

2021

Expanded online Apple product sales nationwide

2022

Built dedicated Apple Support resources and guidance

2024

Launched comprehensive Apple Support page for Pakistan

2025

Founded City Digital Edge — UK & USA digital marketing agency

Humayun Rashid — Founder, Apple Kid & City Digital Edge

Why Customers Choose Apple Kid

There are many places to buy Apple products in Pakistan. Customers choose Apple Kid for a reason no promotion can replicate: they trust us.

  • Trusted by customers across Pakistan since 2020
  • Physical presence in Lahore · Online delivery nationwide
  • Genuine Apple products — authenticated and quality-checked
  • Expert Apple Support guidance — warranty, repairs, authorised service
  • Consistently rated for product knowledge and honest customer care

What makes Apple Kid unique is that its founder personally experienced the challenges many Apple customers face when seeking support, warranty guidance, and reliable product advice. That experience continues to shape how we serve customers today.

Our Mission

Our mission is to help customers across Pakistan buy genuine Apple products with confidence, access reliable Apple Support when they need it, and receive honest guidance throughout their entire Apple ownership journey.

Whether you are buying your first iPhone, upgrading to the latest iPad, exploring Apple Watch, or simply looking for trustworthy advice about your existing Apple device — Apple Kid is here.

What Apple Kid Stands For

Authentic Products

Every product we sell is genuine — no grey market, no imitations. Just the real Apple experience, every time.

Honest Advice

We tell customers what they need to hear, not what is easiest to sell. Our reputation is built on honesty.

Customer-First Service

From pre-purchase questions to after-sales support, we are here for the complete customer journey.

Continuous Innovation

The Apple ecosystem evolves constantly. We evolve with it — so our customers always receive the most relevant advice.

The Journey That Led to CDE Agency - City Digital Edge

The experience of building Apple Kid — navigating failures, mastering digital marketing, and earning customer trust in a competitive market — ultimately led to the creation of City Digital Edge, a digital marketing agency helping businesses across the UK and USA grow through the same principles that built Apple Kid.

Both businesses share the same foundation: real experience, honest service, and results that genuinely matter to the people we serve.

And This Is Only the Beginning

Apple Kid continues to grow. The range expands. The community deepens. But the values that launched this business in 2020 have not changed — and they never will.

Browse our full range of Apple products, visit our Apple Support page, or contact us directly. We are always happy to help.

Follow us on Instagram to stay connected with Pakistan’s most trusted Apple community.

“This is only the beginning of our story. And we are glad you are part of it.”

— Humayun Rashid, Founder, Apple Kid

Visit Us

We invite you to visit our store and experience the latest Apple technology firsthand.